Unbiased FinancialClarity.
A mission driven platform built to bring transparency to India’s financial ecosystem. No hidden agendas, just pure data.
Het Doshi
Chartered Accountant & Founder
Bridging the gap between institutions and individuals.
I’m Het Doshi, a Chartered Accountant by qualification and an auditor by experience. Over years, I’ve worked across some of the most regulated sectors in India, including NBFCs, stock brokers, wealth managers, and mutual funds. My career in consulting has given me a front row seat to the inner workings of the financial services industry both its strengths and its hidden complexities.
"The industry is complex by design."
My goal is to bring clarity to financial decisions by identifying hidden costs, critical caveats, and overlooked terms so users can make truly informed choices.
Why We Exist
The Complexity Trap
Financial products are often wrapped in jargon. Hidden charges, floating rates, and opaque terms make it impossible for a regular borrower to know the true cost of borrowing.
Unbiased Data
We are bootstrapped. No investors to please. No banks paying us to rank them higher. Just raw, honest data.
For the People
If CompareFi helps even one person avoid a bad financial decision, our mission is successful.
Our Vision
"To build a financially confident India, driven by clarity, simplicity, and absolute transparency."
Our Mission Pillars
The core principles that drive every decision we make.
Simplify Complexity
Decoding financial jargon into plain English so everyone can understand what they are signing up for.
Educate Decisions
Empowering individuals with the knowledge they need to take control of their financial destiny.
Total Transparency
Exposing hidden charges, risks, and benefits. No asterisks, no fine print hidden away.
Accessible Literacy
Making high-level financial insights accessible to every Indian, regardless of portfolio size.